Services
3C Consulting provides senior-level eCommerce strategy, design, and operational consulting for consumer brands selling on Amazon and major retail marketplaces. Every engagement is principal-led, scoped to your specific needs, and focused on measurable outcomes.
Product Launch & Go-to-Market Strategy
End-to-end launch strategy for brands bringing products to Amazon or expanding into new marketplace categories. We build the listing architecture, keyword strategy, and conversion-focused content that turns traffic into revenue from day one — including products in novel categories with no established search behavior.
Deliverables
- Keyword research and search strategy report with targeting recommendations
- Complete listing architecture: titles, bullet points, backend search terms
- Conversion-focused PDP design: hero images, infographics, A+ Content modules
- Launch playbook aligning content, search, and advertising from day one
- Category mapping and competitive positioning analysis
Who This Is For
- Brands launching their first Amazon listings
- DTC brands expanding into marketplace retail
- Products in non-standard or emerging categories
- Brands entering new channels (Amazon → Walmart, Target)
Client Benefits
- Eliminate common early-stage inefficiencies that waste budget on traffic that doesn't convert
- Reduce time-to-first-sale with listings optimized for search and conversion before spend begins
- Build a scalable content foundation that supports advertising ROI from launch
Listing & Content Systems
Full PDP redesign and content system development for brands whose existing Amazon presence isn't converting. We rebuild product detail pages, A+ Content, Brand Stories, and Brand Stores with content engineered for how shoppers actually browse and buy on marketplace platforms — not how they browse brand.com.
Deliverables
- Complete PDP audit and redesign: hero images, above-the-fold, below-the-fold content
- A+ Content module design — modular, reusable systems that scale across product lines
- Brand Store architecture with structured navigation and merchandising logic
- Content style guide and production templates for in-house teams
- Brand Story content optimized for mobile-first retail browsing
Who This Is For
- Brands with strong products but low Amazon conversion rates
- Product lines where A+ Content is missing, outdated, or inconsistent
- Teams producing content one-off per SKU with no repeatable system
- Brands that need retail-ready content without losing brand identity
Client Benefits
- Increase conversion rates by redesigning content for retail context, not brand guidelines
- Reduce A+ Content production time by up to 80% with modular, reusable systems
- Improve brand consistency across entire catalogs without custom design for every SKU
Catalog & Operations
Catalog audit, restructuring, and operational cleanup for brands with variation issues, suppressed listings, compliance violations, or structural debt slowing growth. We fix the foundation that advertising and content depend on to perform — and build the SOPs so it stays clean.
Deliverables
- Complete catalog audit: variation families, parent-child relationships, duplicate ASINs
- Suppression and compliance issue resolution across all active listings
- Variation architecture rebuild optimized for navigation, ranking, and conversion
- Catalog-wide search optimization: keyword coverage, indexing, long-tail discoverability
- SOPs and templates for ongoing catalog hygiene and clean new product launches
Who This Is For
- Brands with 50+ SKUs and accumulated catalog debt
- Teams dealing with suppressed or duplicate listings
- Brands where new product launches take weeks instead of days
- Companies preparing to expand from Amazon to Walmart, Target, or Kohl's
Client Benefits
- Resolve suppression and compliance issues that block revenue and advertising eligibility
- Reduce new product launch timelines — clients have gone from 6 weeks down to 2 weeks
- Build a clean catalog foundation that enables expansion to additional retail channels
Brand Repositioning & Profitability
Strategic and operational audit for brands that have plateaued — where increasing ad spend isn't moving revenue and the real issues are structural. We identify the operational levers behind margin erosion and build the systems to fix them: ad waste, catalog duplication, content debt, and fulfillment friction.
Deliverables
- Full operational audit: ad spend efficiency, catalog duplication, fulfillment costs
- Rebranding translated into marketplace-ready content systems and listing frameworks
- Ad structure and spend allocation optimized for efficiency without sacrificing growth
- Profitability analysis with prioritized recommendations by impact and effort
- Implementation roadmap with quarterly milestones
Who This Is For
- Brands that have plateaued despite increasing ad spend
- Companies going through a rebrand that needs marketplace translation
- Brands where profitability has eroded and the cause isn't obvious
- Teams that want senior-level strategic assessment, not agency reports
Client Benefits
- Improve contribution margins by identifying and eliminating operational inefficiencies
- Reduce wasted ad spend by fixing the underlying listing and catalog issues that erode ROAS
- Get a clear, prioritized action plan based on impact — not a deck full of recommendations
Not sure where to start?
Most engagements begin with a diagnostic sprint — a focused assessment that identifies the highest-impact problems, fixes what can be addressed immediately, and maps out what requires deeper work. From there, we scope a clear engagement with defined deliverables and timeline.
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