Case Studies

Representative engagements showing the problems we solve, the approach we take, and the results clients achieve. Each case study includes client testimonials and measurable outcomes.

Dr. Noze Best — Medical Device Brand

PDP Redesign: From Brand Guidelines to Retail Conversion

Dr. Noze Best had a strong direct-to-consumer presence but flat Amazon growth. Their product photography was high-quality, but the listings were built for brand.com — not for how shoppers browse and buy on Amazon. Conversion rate sat 40% below category average despite strong traffic. Visitors were arriving but not buying.

What We Did

  • Rebuilt image hierarchy: product in context first, lifestyle second
  • Added feature callouts visible at mobile scale
  • Redesigned A+ modules for differentiation, not aspiration
  • Created comparison charts addressing actual buyer questions
  • Optimized listing copy for search and conversion simultaneously

Impact

Conversion rate moved from 8% to 13% within 30 days. Same traffic, same price point, same product. The only change was content designed for how people actually shop on Amazon — not how they browse a brand website.

+62%
Conversion Rate
30 Days
Time to Impact
Same Spend
No Budget Increase
"Claire has helped us with all things Amazon and has been an amazing resource. Every founder I know who needs Amazon help, I send to her."
— Dr. Steven Goudy, MD, MBA, Founder, Dr. Noze Best
Moms on Call — Children's & Publishing Brand

Catalog Rebuild: Variation Architecture & Content Systems

Moms on Call had a growing product line across books, guides, and related products — but their Amazon catalog had become fragmented over time. Inconsistent parent-child relationships, suppressed listings, and content that didn't reflect the brand's authority in the space. New product launches were taking 6+ weeks due to catalog friction, and customer experience suffered from disorganized product navigation.

What We Did

  • Audited catalog structure across all product lines
  • Rebuilt variation families with consistent, shoppable logic
  • Resolved 40+ suppression and compliance issues
  • Redesigned PDPs for clarity, conversion, and brand positioning
  • Created SOPs and templates for clean, fast new product launches
  • Built search strategy for products in non-standard categories

Impact

New products went from 6 weeks to 2 weeks to launch. The team could scale without constant firefighting. Catalog cleanup resolved issues that had been silently suppressing discoverability and revenue — and built a foundation clean enough to support expansion into additional retail channels.

40+
Issues Resolved
-67%
Launch Timeline
Clean
Catalog Foundation
"Most agencies focus on ads. She fixed the underlying issues — catalog, content, and structure — which is what actually moved the business."
— Morgan Eddy, CEO, Moms on Call
"Our catalog had grown messy over time, and it was starting to impact both performance and customer experience. She reorganized everything — variants, structure, and content — and the difference was immediate."
— Laura Hunter, Co-Founder, Moms on Call
nfant — Baby & Children's Products

A+ Content System & Brand Repositioning

nfant had a growing product line across baby and children's categories but lacked a scalable content system for Amazon. Custom A+ Content for every SKU was too slow and expensive. Generic templates looked cheap and didn't reflect the brand's quality. They needed a system that could scale with every new product without custom design while staying on-brand and optimized for conversion.

What We Did

  • Designed modular A+ Content system with 12 reusable modules
  • Built content guidelines and production templates for the internal team
  • Established visual hierarchy optimized for retail browsing and mobile
  • Translated brand identity into marketplace-ready content frameworks

Impact

High-quality A+ Content production went from weeks to hours. The system maintained brand consistency across the full catalog while working for conversion. Every new product launch had professional, optimized content from day one — without custom design costs.

12
Reusable Modules
-80%
Creation Time
Scalable
System Built
"What a pleasure it has been working with you. I'm so appreciative for everything you've helped create for us and the many times you've saved our butts."
— Olivia Malice, nfant

The Pattern Across Engagements

Built listing systems for novel products with no established search behavior or category playbook
Turned fragmented catalogs into structured, shoppable product portfolios
Reduced wasted ad spend by fixing the underlying listing and catalog issues that erode ROAS
Improved profitability by addressing operational levers — not just marketing tactics

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